Printaphoria: Happy Saturday & Signature Colors

My signature colors are green and pink, lime and purple, fuchsia and chartreuse. You get it. Any combo of the tones of yellow-green and purple-pink sends my spirits soaring. I only like the clear crispness of tones (jewel tones), not shades so much and rarely ever tints (pastels). I'm a winter so that figures.

Identifying and using signature colors can help establish your brand among customers and potential customers. It's important because it can be synonymous with consistent quality and service. It can also identify your products wherever potential customers happen to run across them. Using signature colors and motifs give the impression that attention to detail is important to you.

What are your signature colors? I can trace my love for mine all the way back to childhood, especially the green. In art class, I made a papier mache giraffe and painted it green with yellow spots. I also made a pottery bowl and painted the outside green and the inside yellow. Along the way, I became enraptured with fuchsia, the complimentary color of green.

If you haven't yet done so, try to identify the 2-3 colors that make you the most happy and begin to use them to consolidate and grow your business.