In this still relevant, late 2020 post, Brandastic shares some points on how to make the new Facebook Business Pages work for your brand.
Their focus is on changing how we use a Page. I like these 2 points:
- Focus more on educational rather than promotional content.
- Join and interact in FB groups with your business page.
Are Facebook Pages Still Useful in 2020?
Another great post on optimizing Facebook Business Pages is this article from Tripepi Smith. The 2022 new pages transition is discussed and tips on optimizing the new design are shared.
Follower count is now rounded up and it seems that page likes are no longer displayed. Some business features, such as jobs and appointments, are no longer available.
Facebook’s New Pages Experience 101
Steps To Creating A Facebook/Meta Business Page
Create A Free Business Page In Minutes
What To Know Before You Create A Facebook Business Page